Honore Developments Limited (Honore Developments, us, we, our) is committed to ensuring that all advertising and marketing activities are carried out responsibly, transparently, and in accordance with applicable laws and platform requirements. This Advertising Policy outlines how we manage our advertising campaigns, how we collect and use information through those campaigns, and the standards we uphold when promoting our developments, including Ardea Terraces.
We may need to update this Advertising Policy from time to time. The current version of this policy will always be available on our website. This policy is in accordance with the New Zealand Fair Trading Act 1986, the Advertising Standards Authority (ASA) Code of Ethics, the Privacy Act 2020, and applicable digital platform advertising standards including Meta Advertising Policies.
What our advertising includes
Our advertising and promotional activities may include (but are not limited to):
Online advertising through Meta (Facebook and Instagram), Google, and other digital platforms;
Property listings on websites such as Trade Me Property or real estate portals;
Email marketing and newsletters;
Print or digital brochures, information packs, and other marketing materials;
Promotional content shared through our website www.ardeaterrace.co.nz and affiliated websites.
All advertising is designed to provide accurate and helpful information about our current and upcoming developments and to assist potential buyers and investors in making informed decisions.
Accuracy and integrity of information
We take care to ensure that all advertisements:
Accurately represent the development, pricing, location, and key features;
Use approved renders, floor plans, and photography that genuinely reflect the project;
Avoid false, misleading, or deceptive statements; and
Are updated promptly when information such as pricing, specifications, or availability changes.
Images, videos, and renders are for illustrative purposes only and may differ from the final completed product. Prices and availability are subject to change without notice. Any references to financial returns or investment benefits are general in nature and do not constitute financial advice.
How we collect information through advertising
When you interact with one of our advertisements, such as clicking on an ad or completing a lead form, we may collect certain personal information from you. This may include (but is not limited to):
Your name, email address, and phone number;
Your responses to qualifying questions on enquiry forms;
Information about your interactions with our advertisements (for example, pages visited, links clicked, or time spent on our website).
We may also use cookies, pixels, and tracking tools to measure the effectiveness of our advertising campaigns and to better understand how users engage with our website and advertisements.
This information is collected and stored securely, and is handled in accordance with our Privacy Policy.
Why we collect information through advertising
We collect this information for our legitimate business purposes, including to:
Respond to your property or development enquiries;
Send you information about current or future projects that may be relevant to you;
Measure and improve the performance of our advertising campaigns;
Optimise the user experience across our digital platforms; and
Ensure that our marketing efforts reach audiences who are genuinely interested in our developments.
Providing your information is voluntary; however, without it we may not be able to respond to your enquiry or provide relevant updates.
Who we may share your information with
We may share information collected through our advertising with:
Our employees, authorised agents, and marketing partners who manage advertising and lead generation on our behalf;
Third-party service providers such as CRM and analytics platforms (for example, Meta, Google, or website hosting providers);
Real estate agents or sales representatives authorised to sell our developments; and
Regulators, law enforcement, or other third parties where required by law.
We do not sell, rent, or trade your personal information to unauthorised third parties.
Advertising standards and compliance
All advertising carried out by or on behalf of Honore Developments must comply with:
Meta (Facebook and Instagram) Advertising Policies;
Google Ads policies;
The New Zealand Fair Trading Act 1986;
The Privacy Act 2020; and
The Advertising Standards Authority (ASA) guidelines.
We do not engage in any form of advertising that:
Misrepresents the availability, value, or quality of a property;
Uses discriminatory or exclusionary targeting based on age, gender, ethnicity, or financial status;
Contains offensive, misleading, or sensationalised content; or
Misuses collected data or personal information.
Security of your information
We take reasonable technical and organisational precautions to protect personal information collected through advertising from loss, misuse, or unauthorised access.
However, due to the nature of online platforms and email communication, we cannot guarantee absolute security. Any personal data you provide is stored securely and only accessible by authorised personnel.
Your rights
You have the right to:
Request a copy of any personal information we hold about you;
Request corrections to your personal information if you believe it is inaccurate; and
Opt out of receiving further advertising or marketing communications from us at any time.
Requests can be made by contacting us directly (details below).
Contacting us
If you have any questions or concerns about this Advertising Policy, or about our advertising or marketing practices generally, please contact us. You can reach us in one of the following ways:
Email: info@honoredevelopments.co.nz
Website: www.ardeaterrace.co.nz
